Go behind-the-scenes and discover the artisans and hand-made processes behind our products
Earning its standing as a design leader in the field, WETSTYLE has been the recipient of industry awards and international recognition for product excellence. From the breathtaking, seashell-inspired design of the Couture bathtub to the modular M Collection and the innovative Round Platter accessory, the long list of accolades touches on all spheres of the company’s product offerings. Additionally, WETSTYLE’s proprietary eco-friendly material, WETMAR BiO™ was recognized in the green innovation category as the industry’s first recipe for soy and mineral stone used in the fabrication of composite bath fixtures.
WETSTYLE’s new headquarters are located on the South Shore of Montreal in the cutting-edge, environmentally friendly Saint-Bruno Ecopark. The state-of-the art facility was custom-designed for expanded production capabilities, a suite of corporate offices, an extensive showroom space and a dedicated product training area for agents, sales representatives and design professionals.
The WETSTYLE furniture factory is located in Montreal’s Rosemont district and employs skilled cabinet makers. All vanities and wood products are made from FSC certified woods, formaldehyde free, CARB compliant and use Low to No VOC adhesives.
A graduate of the Richard Ivey Business School at the University of Western, Ontario, Mark Wolinsky took the helm of WETSTYLE in 2008 where he has combined his passions for design and business to oversee the company. Wolinsky oversees the Wetstyle Design Lab and overall management of the company. Under his leadership the company has seen steady growth in both the residential and projects markets.
Édouard grew up surrounded by design and working in the family business where he had the opportunity to refine strong creative and design sensibilities rooted in practical manufacturing principles. Since 2008, he has played a key role in WETSTYLE’s marketing department, quickly moving up the ladder from Sales and Marketing Assistant to Creative and Marketing Director. Today, Édouard is spearheading WETSTYLE’s branding, advertising, PR and marketing campaigns, as well as supporting new product development initiatives.
Most of Mell’s decade-long career has been spent within the Commercial Construction and Development space working with some of the best Interior Finish good manufactures, such as Caesarstone and Polycor North America. She strives on creating unique customer synergies that are focused on the customer’s long-term partnership and loyalty, versus that of a singular project. Today, she heads WETSTYLE business development efforts in the plumbing distribution channel and multi-unit and hospitality projects.
From left to right: Nathaly, Matthew, Henri, Freddy (Supervisor) and Alessia
WETSTYLE’s customer service team delivers the highest standard of service. Whether handling a design question, a product specification inquiry, a custom quote or a service issue, our team will work tirelessly until all questions are answered and all problems have been solved.
Jonathan (Logistics and Production Coordinator) and Dave (Foreman)
Jaime (R&D Manager) and Fredy (Technician)
Mary (Assistant), Dalia (Finance Manager) and Antoinette (Accounting)
Born in 1969
Collections: C, C2 and Déco
For more than 30 years, Pierre Bélanger has been a beacon of contemporary design for architects, designers and manufacturers who have been drawn to his innovative style of graphic simplicity and relevance.
After earning a diploma in architectural technology in 1989, Pierre began his career with Daoust Lestage, a prestigious architecture and urban design firm where he served as project manager and art director. Member of the Fondation CLU (2004- 2010) and the Société des Designers Graphiques du Québec (SDGQ) since 2005, Pierre Bélanger has been a certified graphic designer (DGA) since 2012. That same year, he served as a jury member in the selection process of the Lorne C. Perry Award.
Backed by strong analytical skills and insatiable curiosity, Pierre has been adding his influence to the unique designs of WETSTYLE. Since 2005, and for the past two years as one of the company’s lead product designers, Pierre has incorporated the latest design technologies and trends into a portfolio of truly innovative products.
Born in 1980
Collections: Tulip, Déco, M and Frame
Joël Dupras studied graphic design before joining Visu, a family-run business creating high-end furniture. He designs furniture lines for the bedroom, dining room and living room, and has developed a design niche creating home modular storage elements.
In 2008, he founded the firm Joël Dupras Designer (JDD) and created Como, a line of bedroom furniture for lifestyle hotels manufactured by Foliot Furniture. Joël began collaborating with WETSTYLE in 2009, winning Interior Design magazine’s Best of Year Award (BOYA) for the M collection. Since then, he has been a key collaborator, contributing to collections like Tulip, Frame Linea, and Deco.
Joël prefers to focus on simple shapes and balanced proportions without sacrificing functionality. His minimalist approach delights the senses, creating an inviting environment filled with visual and tactile pleasures. He continues to explore home furniture design in his tenure as Designer and Art Director at Huppé.
Born in 1974
Collections: Be and Couture
President of the Association of Canadian Industrial Designers from 2008 to 2010, Patrick Messier started his career at Michel Dallaire Designers. From 1996 to 2002, he was involved in various projects designing medical equipment, aircraft interiors, furniture, electronic materials and utilitarian objects. In 1999, he founded Messier Designers and in 2002 he expanded his portfolio to include product development strategy and graphic communication.
Since 2003, he has participated in numerous fairs and shows in Canada and abroad—New York, Washington, Tokyo, London and Paris, among others. He has also taken home several prizes, including the Gold Award of the 2004 Toronto IIDEX/Neocon for Kingsey, an innovative urban bench, and the 2006 Best of Canada for Mamma, a rocking chair whose sensuous curves conquered the international press (even the Wall Street Journal). It should be noted that these two creations are part of the permanent collection at the Musée National des beaux-arts du Québec.
Patrick Messier’s approach focuses on what he calls “controlling the pheromones of aesthetics”, i.e. creating objects with an allure so powerful as to trigger an uncontrollable urge to possess them.
Every piece of furniture that leaves the WETSTYLE factory is a work of art, created in Quebec and assembled with the utmost craftsmanship. Behind the artistry is a unique process, research, development, testing, imagination and a team of dedicated innovators and makers. The WETSTYLE Design Lab pushes the envelope, bringing together the creative strengths and experience of Mark Wolinsky (President), Édouard Bourgault Parisé (Creative and Marketing Director), Jaime Vega (Product Designer) and Fredy Albarran (Industrial Design Technician) to constantly generate fresh ideas, create timeless takes on the classics and produce new designs to elevate the bathroom environment. Innovation is paramount at WETSTYLE Design Lab, where the latest trends are brought to life in the form of pieces that transform spaces and always inspire.